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Joep Paemen

Founder & Partner, flow design works

My details


Joep is a partner and founder at flow design works, an open design agency based out of Brussels. He is passionate about, and has applied, a human-centered approach to innovation, value proposition and experience design with success in over 50 projects for the private and public sector.

He has led human-centred design projects in China, Brazil, Germany and the US. Prior to founding flow, he held a number of international senior positions at companies like American Express, Citibank and BNP Paribas in New York, London and Paris.

Joep holds MAs from the Universities of Leuven and Louvain-La-Neuve as well as executive education degrees from Princeton and IMD.

He is a co-author of a number of design resources including the Service Design Toolkit and is a regular speaker and trainer on the subject at conferences and other venues across the world.