Event details

  • Date:
  • Location: Design Terminal,
    Budapest, Hungary
  • Price: Free


This unique one-day event will feature guest presentations and a panel discussion with academic and industry experts sharing their knowledge and experience of how design can be harnessed in a variety of dynamic ways to support design-driven innovation.

To complement the presentations, a workshop will introduce to the participants how to use design in their innovation projects and their daily operations.

The session will close with a plenary session unifying and identifying future directions for design engagement.

There will be an optional dinner in the evening to foster networking and community participation beyond the event, with the aim of building and supporting design activities within central Europe and beyond.


09.00 Arrivals and Registration [with refreshments]

09.15 Introducing Key Aims and Focus for the Day — Maxim Dedushkov

09.30 Presentation: What is the value of design and design-driven innovation for the business?
Birmingham City University / Lancaster University

09.50 Presentation: Design for Europe – Achievements to date
Birmingham City University / Lancaster University

10.10 Short break / Networking

10.20 Panel discussion
What is the value of design and what should be done to support Hungarian business in design-driven innovation? What are the opportunities for SME’s to get professional and financial support to embed design in their innovation activity and daily operation?

David Hands, Course Leader for MA Design Management at Lancaster University
David’s areas of expertise include: design policy analysis and implementing technology transfer systems through design. He has completed doctoral research into embedding ‘crime resistant’ thinking and tools into the briefing process for both product and spatial designers. David has written and published over 60 international academic papers and articles on a variety of design management topics.

Gergely Böszörményi-Nagy, Director of Design Terminal
Gergely earned his MA in International Relations from the Budapest Corvinus University, he has worked as a strategist for winning political, corporate and non-profit campaigns for years in Budapest and Washingon, DC. From 2010 to 2012 he served as Deputy Strategy Director at the Department of Government Communications. As the head of Design Terminal, he’s now leading the state agency responsible for creative industries in Hungary.

John Chisholm, Senior Research Associate at Imagination Lancaster
John has a background in innovation and design management, he is a Senior Research Associate at Imagination Lancaster, an open and exploratory research lab at Lancaster University, which investigates emerging issues, technologies and practices to advance knowledge and develop solutions that contribute to the common good. Formerly he was the Innovation Manager at Business Link Northwest where he managed a team of innovation specialists supporting and advising enterprises to improve their innovation capabilities.

József Fülöp, Rector of Moholy-Nagy University of Art and Design
Working as an art director, József has lead the development of the program and the corporate image of different television channels and animation studios, while directing animation advertisement spots, one-off short films and developing interactive content. József has been a lecturer at the Moholy-Nagy University of Art and Design Budapest (MOME) since 2001, the leader of the Animation program since 2005, and rector since 2014. In addition to his role as a teacher and rector, Jószef oversees the international training programs of the MOME animation department and acts as the producer of diploma films and as director of KISKAKAS international animation festival.

Kármen Billó, Head of Enterprise Development Department at Ministry of National Economy
The discussion is moderated by Maxim Dedushkov Maxim is the co-founder of Dedushkov, an innovation strategy and holistic design firm. He is a design expert and service designer who has been part of the design scene since 2008. He is also the co-founder of Hello Wood, an international wood workshop and festival, originator of HOLIS, a holistic design summer university organized by Design Terminal, founder of MOME line, the design agency of the Moholy-Nagy University of Art and Design, founder of MOME ID, a user interface course, and the driving force behind the Budapest Design Meetup.

12.20 Lunch / Networking

13.20 Workshop / Interactive Session
This interactive session will involve participants to explore and share experiences about their current industry practice and how aspects of their practice can be enhanced through the perspective of design and how design can be embedded and strategically utilised within their day-to-day activities.

16.00 Closing Remarks

20.00 Dinner [Informal Networking]

23.00 Finish

Host organisations